Strategic Corporate Social Responsibility

With the changing expectations of consumers, employees and regulators, being the best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical.

Strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with cases, examples and practical tools needed to implement this knowledge in the real world.

The book is split into three parts; the first part provides the theoretical background of CSR, the second part examines various CSR approaches and how they can be implemented, and the third part discusses measuring and communicating CSR.

The second edition (2021) features a whole new chapter and fully revised content. It includes numerous new cases and examples, sections on CSR in China and India, CSR and COVID-19 and much more. 

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The Purpose Driven University

What is the purpose of universities, and what is their role in our world? Many would say that it is to educate students and conduct research. This is true, but somehow, the narrow focus on these two goals led universities to be perceived as ivory towers and detached elitist institutions.

In an era when many organisations shift towards purpose, responsibility, and sustainability, universities have a role to play in becoming a force for good. While many higher education institutions are focused on being the best for the world, some are changing to become the best for the world. A movement has begun.

A purpose-driven university utilises its resources, knowledge, talent and people to continuously and intentionally contribute to the communities and the environment in which it operates: through research, education, programmes and service.

This timely book offers the why, how and what of a purpose-driven university, utilising cases, research, concepts and a framework which can be implemented in any university interested in making a difference. This book tells the stories of purpose-driven universities and other organisations and serves as a call for action by academic leadership to change higher education for good.


Corporate Social Responsibility and Employee Engagement

This book offers a remarkable collection of chapters, written by the leading scholars in CSR and employee engagement. Using the existing literature, new empirical studies, case studies and thought-provoking insights, this collection of authors discuss why and how to engage employees in CSR and through CSR.

Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives with three major parts of the book: the antecedents that lead to employee engagement in CSR; the processes and opportunities to involve employees; and the impact of the above on employees, the company, non-profit organisations and society. This book contributes to both research and managerial practice by presenting cutting edge knowledge from leading CSR scholars and practitioners.

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The concept of social intrapreneurship has emerged as a way to increase employee involvement in corporate social responsibility (CSR) initiatives. Social intrapreneurship occurs when employees engage in social innovation while employed by an organization. It sits at the intersection of social entrepreneurship, where entrepreneurs start an organization to address social issues, and business intrapreneurship, where employees innovate new products and services.

Employee Engagement in CSR: The Case of Payroll Giving in Australia

In a study conducted among 24 Australian companies and over 4500 employees we found that participation and levels of giving were significantly related to motivation to give, barriers, employee engagement and organisational commitment. 

Companies supportive of LGBTIQ+ employees and political policy have found that there is gold at the end of the equal-rights rainbow.

Published in MIT Sloan Management Review, the article details three key ways in which companies can support the LGBTIQ+ community, through policies, organizational culture and corporate political activism 


Congruence in Corporate Social Responsibility: Connecting the Identity and Behavior of Employers and Employees

In this article, we connect two dimensions of social responsibility - identity and behaviour - to build the Social Responsibility Matrix. The Matrix consists of four patterns for classifying the social responsibility of employees and employers: Low Social Responsibility, Identity-based Social Responsibility, Behavior-based Social Responsibility, and Entwined Social Responsibility. The positioning of employers and employees on the same matrix is vital for assessing the level of congruence between them and for creating a good person-organisation fit 

Employee Need Satisfaction and Positive Workplace Outcomes: The Role of Corporate Volunteering

Borrowing from the existing literature and self-determination theory, we examine how satisfaction of psychological needs through corporate volunteering (CV) affects job satisfaction and affective commitment. Drawing on a survey of 4,127 employees, volunteers show significantly higher rates of job satisfaction and affective commitment compared with non-volunteers. 

Responsible Management Education as Socialization: Business Students’ Values, Attitudes and Intentions

Based on a large international survey of business students from 21 countries, this study shows how responsible management education in business schools relates to students’ values, attitudes and behavioral intentions. For example, RME was positively related to students’ willingness to sacrifice their future salary to work for a responsible employer.